Accountancy Age a Business Superbrand again

Accountancy Age has been named a Business Superbrand for the third year in succession.

The listing among the top 500 business brands in the UK ranks Accountancy Age alongside the likes of Google, the BBC, Microsoft and the Financial Times in leading the way in quality, reliability and distinction, according to the Centre for Brand Analysis.

The independent selection process was carried out through a vote by senior business leaders and more than 1,500 business professionals. The Centre for Brand Analysis, which makes the award, says: ‘A Business Superbrand has established the finest reputation in its field. It offers customers significant emotional and/or tangible advantages over its competitors, which customers want and recognise.’

From the accountancy sector, PricewaterhouseCoopers was named the leading brand among the firms, followed by Ernst & Young. The ICAEW, CIMA and ACCA were all also named among on the list.

Stephen Cheliotis, chairman of the expert council and CEO of The Centre for Brand Analysis, said: “Congratulations must go to all the brands that made the top 500 from the thousands of brands initially considered. There are 100 new brands in the top 500, showing that while the top of the league experiences relative calm, overall volatility remains and brands have to fight hard to be in the table, especially during these turbulent times.'