Microsoft CRM offering to improve profitability

The product, known as CRM 1.2 was unveiled yesterday, and is available in 47 countries worldwide and in eight languages.

It is accessible via Microsoft Outlook and the web.

Michala Alexander, CRM product manager, Microsoft Business Solutions said: 'The overarching goal of Microsoft CRM is to help companies increase business profitability by providing a solution that achieves superior customer service and improves efficiency.'

Alexander said the product was easy to use, customise and maintain and could be integrated with other business systems.

MBS owns both Navision and Great Plains.