At its OpenWorld show in San Francisco, Oracle released new pre-built modules based on its Application Integration Architecture (AIA), designed to help firms more easily connect disparate enterprise apps.

During his keynote, Oracle president Charles Phillips told the 43,000 delegates that Oracle’s current focus is very much on reducing the complexity of IT environments – an issue Oracle aims to address with a range of new integration packs based on its AIA, which was launched in April. “We have the resources, the components and the specialists to unify applications. We want to do that integration for you,” he added. “Customers can modify the packs, and include connectors to third-party applications.”

New modules made available included a trade management pack, which features pre-built business process integration between Siebel CRM and Oracle E-Business Suite; and the Agent-Assisted Billing Care Integration Pack, aimed at improving call centre operations across the communications industry. The vendor also released integration packs that help firms connect Oracle applications with SAP’s.

Chuck Roswat, executive vice-president of product development at Oracle, said that AIA version 2.0 provides firms with APIs, data flows and data formats to enable them to connect applications. “We’ve defined very specific workflows and done the integration to completion. We’re not just providing a tool, we’re providing a solution,” he explained.