It’s not surprising that stories about IT mergers and acquisitions tend to do
well on the business pages. Outside of that thing you used to do before marriage
and kids, and maybe football, there’s nothing like cash for raising the interest
of the reader. The question is: do these deals do any good for buyers?
Ten years ago, the situation was simpler. Apart from very small acquisitions,
there was a consensus that M&A activity in business generally had a low
chance of success. In IT, that rule of thumb was seen as particularly apposite,
and a common discussion centred on whether there had ever been any successful
large deals at all.
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There were no end of duff deals to serve as a warning. Novell had bought
WordPerfect
for a king’s ransom and then sold it to Corel for a pittance. HP’s purchase of
Apollo came just before a fall that saw the firm lay off thousands of staff. A
buoyant Borland nabbed its old rival Ashton-Tate and suddenly became less than
buoyant.
To a certain extent, you can blame the current spate of mergers on two firms
that showed that you could buy well. Symantec’s purchase of Peter Norton
Computing gave it the powerful
Norton brand that is
still going strong today, and encouraged the company to embark on a strategy of
growth through acquisition. CA was also a serial acquirer and, critics would
contend, helped found the brutal principle of “buy then get rid of whatever
isn’t absolutely necessary”.
The world of auctions, hostile bids, poison pills, executive ego battles and
multibillion-pound transactions is undoubtedly attractive but the benefit of all
this hoopla to IT buyers is debatable.
Some vendors insist that customers are actually demanding that
rationalisation occurs because they don’t want to deal with hundreds of
suppliers and prefer that unusual object of desire, “one throat to choke”.
I find this last point particularly questionable. Dealing with large numbers
of IT suppliers is a fact of life for companies with healthy IT strategies, at
least those that depend on IT for differentiation. Young companies have new
ideas and the joy of being able to start with a blank sheet of paper. As long as
there is IT, there will be small entrants that succeed because they are nimble
and have managed to build a better mousetrap than their bigger rivals.
Many companies can choose independence if they wish, by not floating on the
public markets, by being satisfied to build organically or to be content with
answering a particular need that is overlooked by the giants.
“Get big, get niche or get out”, as the old saying goes, and it’s still true
today.
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