Printer vendor Lexmark has netted 270 EMEA reseller partners for its Value Print Partner (VPP) Programme a year after its launch.

The programme enables partners to offer Lexmark print technology on a cost-per-page plan, and to reinforce the vendor’s ‘Print less, save more’ approach, which is designed to open a new revenue stream for partners.

Marcus Harvey, director of UK channel sales at Lexmark, said: “Lexmark has a channel-centred culture. Our business has been built around the commitment to our open channel partners.

“Already, we can see that our traditional reseller base is moving into the pay-per-page market and our partner programme is designed to support this shift.”

The VPP Programme offers discounts on cost-per-page contracts signed with the customers, technical training, performance bonuses and a quarterly and annual rebate scheme.

Dave Gibson, managing director at VPP partner altodigital UK, said: “The Lexmark portfolio offers exceptional products and is supported by an extremely knowledgeable team with a positive approach, this winning combination is one of the main reasons why we decided to take on the Lexmark range.”

Lexmark recently vowed to double its UK reseller base by 2010 after the launch of its Channel Value Scheme in July, which is designed to build closer ties with smaller resellers and mid-tier Premium partners through a points-based loyalty programme.

July also saw Lexmark sign a fourth UK distributor, Computer 2000, alongside Ingram Micro, Midwich and Northamber.