After recently securing a £600,000 investment from the Stockford Group,
Vectra
IT has unveiled bullish plans to become channel focused, with the help of
its newly recruited chief executive and channel veteran, Neil Robertson.
Robertson said: “Vectra IT’s product is well populated in the enterprise
space, so going for the mid-market when launching its channel strategy seems a
good choice at first.”
Vectra IT is targeting the mid market with its inSight e-procurement and
expenses software suite.
“Vectra IT will start off with a small amount of partners focusing on each
area it already works in, for example Microsoft Dynamics and Sage. It is looking
for vertical specialisations such as sport, education and finance,” added
Robertson.
Robertson said, due to the credit crunch, e-procurement is something that
firms should be investing in.
“In the current economic climate the first thing on the agenda is accounting
products and how they can improve the control that a company has over its cash,”
he said.
Bob Tarzey, service director at
Quocirca,
said: “If Vectra IT wants to target the Sage and Microsoft Dynamics markets then
it makes sense to change to a channel model, because this is how these firms
play.
“When a vendor turns completely indirect it normally means they were having
problems and decided to change strategies.”
Comments
Have your say on this article