Despite an 11 per cent rise in worldwide shipment sales for 2008,
Gartner
has warned that growth could fall to single digits if the market falls
victim to a weaker global economy.
According to the analyst firm, worldwide PC shipments will total 239 million
units in 2008, up 10.9 per cent from 2007 shipments of 264 million units.
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George Shiffler, research director at Gartner, said: “In many respects, the
PC market is fundamentally in good shape. Mobile PCs continue to exhibit strong
momentum, emerging-market growth remains robust, and desk-based PC replacement
activity is stirring.”
“However, a deepening U.S. recession, the rising possibility of a sharp
slowdown in China's economy following the Beijing Olympics, and the elevated
price of oil mean global PC shipments face increasing economic headwinds,” he
continued.
Gartner has said that worldwide demand for mobile PCs remains a key driver in
the PC market's growth. The analyst house revealed that technology and design
improvements have not only lowered the price of mobile PCs but also improved
their value proposition in relation to desk based PCs.
According to Gartner emerging markets are also key drivers with PC unit
shipments growing 22 percent in the fourth quarter of 2007, accounting for 60
percent of worldwide PC unit growth, and was fuelled by strong economic growth.
Shiffler added: “Rapid economic growth is not only stimulating PC demand
among business, governments and educational institutions, but also generating
new demand among the ever-growing numbers of increasingly affluent consumers."
Gartner has also predicted that replacement PCs are poised to become a key
driver of PC shipments explaining that desk-based PCs experienced their last
major replacement cycle from 2004 to 2005. Gartner's replacement model signifies
that desk-based PCs are on track to experience another growth spurt from late
2008 to early 2010.
“Replacements account for 60 percent of PC shipments worldwide and nearly 80
percent of U.S. PC shipments, so growing replacement activity will provide a
helpful boost to PC growth,” he said.
“Slowing gross domestic product (GDP) growth can and does affect PC shipments
through its impact on consumer incomes and business profits,” said Shiffler.
Shiffler said: “Although the impact has probably softened over time as PC
prices have fallen and PCs have become more indispensable to work and play, PCs
are still far from being completely recession-proof. A deeper and more extended
global slowdown emanating from the U.S. and China would slow PC unit growth even
more by sapping mobile PC demand, slowing emerging-market growth, and delaying
replacement activity.”
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