Microsoft has signed US comedian Jerry Seinfeld as it attempts to rebrand itself as cool.
Traditionally cast as dull and decidedly uncool by rival Apple, Microsoft recently hired a new advertising agency and is planning a $300m (£153m) ad campaign.
Bill Gates will appear alongside the famous comedian
Microsoft bags Seinfeld for ad campaign
Comedian in turn bags $10m to promote software
Computing, 21 Aug 2008
Advertisement
The Wall Street Journal reports that Seinfeld will appear in ads alongside Bill Gates and will pick up $10m (£5.4m) for his trouble.
Tags:
Also read
- Microsoft trumpets Windows campaign Phase 2
- Microsoft enlists Seinfeld to boost Vista
- Microsoft cancels Seinfeld ads
Related articles
White papers
Most read
- US accountants preparing for global financial reporting rules
- FSA liquidity rule poses $5bn slug on bank revenue
- HMRC cuts 3400 jobs, close 90 tax, VAT offices
- Pinnacle follows Entertainment UK over the precipice
- Executives snap up Lehman's Neuberger without cash
- How to choose large business software - matter of opinions
- How to choose large business software - spaghetti function
- Moving forward: gain from loss
- Woolworths - a test of character for suppliers
- Careers: built environment
Most commented
- E&Y women told what not to wear
- Lewis Hamilton to remain Swiss tax exile
- Lewis Hamilton stays in Swiss exile
- Roadmap imminent as Cox mounts charge towards IFRS
- New accounting rule pushes Deutsche Bank into profit
- 15 people on BNP membership list call themselves 'accountant'
- Obama: asset or liability?
- Intelligent technology: the next big thing
- Plug pulled on SMEs' electricity supplier
- Banks may need more taxpayers’ money
Special Reports
- How To guides
- Management Consultancy Top 75
- Best Practice regional focus
- Credit crunch special: guiding business through the storm
- PwC 10-year anniversary special report
- The Top 50 2008: Special report
- Tax exodus - a special report
- Practice careers guide: big versus small
- The credit crunch and fair value - a special report
- Budget 2008 special report
Latest
- US accountants preparing for global financial reporting rules
- FSA liquidity rule poses $5bn slug on bank revenue
- HMRC cuts 3400 jobs, close 90 tax, VAT offices
- Pinnacle follows Entertainment UK over the precipice
- Executives snap up Lehman's Neuberger without cash
- BDO Stoy Hayward to cut 250 jobs
- EU regulatory oversight ramped up to 'absurd' levels
- Vodafone appeals after losing $2bn Indian tax case
- Electric car company enters administration
- PKF to axe 5% of UK staff
Spotlight
Top 30 Accounting Networks and Associations 2008
The race to become the biggest firm on the planet...
Find your next job
Advertisement
Search white papers
- Accounting and Finance
- Budgeting
- Business Intelligence Solutions
- Business Process Management (BPM)
- Business Process Outsourcing
- Financial Planning and Analysis
- Compliance Management/ Sarbanes-Oxley Compliance
- Enterprise Accounting Solutions
- Enterprise Financial Management Solutions
- Expense Management
- Payroll and Personnel Accounting
- Tax Preparation and Reporting
- More
Advertisement
Advertisements
Advertisement
Secondary navigation
Comments
Have your say on this article