Tommy Hilfiger Denim has installed interactive displays on store windows enabling consumers to capture, stylise and submit an image which can then be printed on a t-shirt.

The picture also becomes part of a collage being shown on digital screens in stores in London and Europe.

The scheme is part of an interactive marketing campaign. Shoppers can provide an email address while taking part, and by the second day the retailer had collected around 1500 subscriptions to its e-newsletter.

The technology was put together by Paradigm AV and Pixel Inspiration.

"There was a need of finding ways to reach out to the target audience and we have provided a solution to make the shopping experience more real for the customers," said Greg Jeffrey of Paradigm.