Consumers have a 1 in 14 chance of landing on a "squatted" site if they
mis-type a web address.
Typo-squatters use common misspellings of popular brands, products and people
to register domains. Consumers are redirected to alternative sites, which
generate click-through advertising revenues and ensnare users in scams.
Businesses are losing customers and even being charged to re-acquire them,
while squatters make money out of automated advertisement syndication services,
says the research from security specialist
McAfee.
Technology and Web 2.0 related sites are among the top five most
highly-squatted categories. Game sites are the most vulnerable, followed by
airlines'.
Outside the US, the UK is most likely to have problems with popular sites,
followed by Portugal, Spain, France and Italy. The Netherlands is the least
likely target, followed by Israel, Denmark, Brazil and Finland.
In 2006, cyber-squatting cases filed with the World Intellectual Property
Organisation’s arbitration system increased by 25 per cent.
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