Regulatory involvement, infrastructure competition and price wars are the
most significant factors shaping the world's fastest-growing broadband markets.
Broadband ISPs in Greece, Turkey, Ireland and Russia all offer cheap services
relative to the average disposable income in order to make broadband attractive
to greater proportions of the country, says research from analyst
Ovum.
"Regulation surrounding broadband pricing is a major factor to consider in
these regions, as is fixed line and PC penetration,” said Ovum analyst Coham.
At a time when broadband is quickly reaching saturation point in most
developed markets, less developed markets across the globe continue to exhibit
extremely high levels of growth.
“However, in many of these countries huge barriers still exist that could
inevitably limit the broadband markets", said Coham.
Out of countries benchmarked Asia, Europe, the Middle East and Africa, the
top 10 includes Greece, Philippines, Indonesia, India, Ukraine, Ireland,
Thailand, Vietnam, Russia and Turkey.
"Wealth relative to the cost of broadband is a major consideration in most of
these markets,” said Coham.
Demand for content is increasingly helping to fuel broadband growth, as
operators incorporate TV and video-on-demand services into their offerings early
on.
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