Picture of laptop user
Laptop sales are driving demand for PCs

PC market boosted by laptop sales

Aggressive pricing war continues to drive UK demand

Written by Tom Young

More than two million PCs were shipped in the UK in the second quarter of this year, an increase of eight per cent compared with the same period in 2006, with the demand for mobile PCs the major driver of sales, according to the latest figures from analyst Gartner .

Dell showed a decline of seven per cent year-on-year, while the other four leading vendors – Acer, HP and Toshiba - grew well above the market average. Acer achieved the strongest growth rate thanks to the expansion of its channel distribution in retail and a partnership with DSG, owner of Dixons, Currys and PC World.

The last quarter saw aggressive pricing wars in the market, with some vendors marketing laptop PCs as cheap as £299 each. Some broadband providers have even started offering free PCs bundled with long-term line rental packages.

'The recent announcements on new subsidised PC selling strategies, which included the cost of notebook PCs being subsidised by broadband providers, will further boost PC penetration in the UK market,' said Ranjit Atwal, principal analyst for Gartner.

Advertisement

Enjoyed this article? Help spread the word:

Comments

White papers

Related jobs

More Accounting jobs

Spotlight

bryan clark, chief information officer at kpmg europe

Profile: Bryan Clark, chief information officer at KPMG Europe

Getting the right infrastructure is instrumental in consolidating KPMG’s European...

Credit crunch special: guiding business through the storm

The downturn is hurting and recession looms. Will accountants be...

Apprentices, Arnie and Archos in the latest YP

September issue of Young Professional appraises the year for our...

Find your next job

Find your next job

Advertisement

Salary Checker

Newsletters

Sign up here for the very latest news delivered to your inbox. Choose from the following options:

Search white papers

Search white papers

Advertisement

Have your say

Should fair value accounting be suspended in the wake of the market crisis?
Yes, it's a big part of the problem
No, don't shoot the messenger

Job of the week

More finance jobs

Advertisement

Your next job