British Airways (BA) could be the first UK airline to allow passengers to
check in and board flights using a barcode transmitted as a text message to a
mobile phone.
The carrier is investigating the benefits of the scheme and may begin limited
trials by the end of the year, Computing can reveal.
Mobile technology must be good for both the airline and its passengers if it
is to go ahead, says BA product lead Mike Cavanagh.
‘We are looking at sending a barcode to a passenger’s mobile phone using SMS,
as well as enabling them to log into ba.com via
a mobile and then have the barcode sent direct from the web site,’ said
Cavanagh.
The final decision on the details of the trial will be made in the next few
months, he says.
BA is not the only airline interested in the potential of mobile ticketing –
carriers in Japan, China and Sweden are already running trials of the
technology, but a clear business case has yet to be established.
The opportunities are huge, but global infrastructure is needed if such
schemes are to really take off, according to Paul Curtis, head of IT at
EasyJet.
‘These initiatives can provide huge cost savings and reduce congestion at
check-in desks,’ he said.
‘But until airports across Europe are able to support the technology, rollout
will be limited to localised trials.’
Global aviation organisation the
International Air Transport Association
(Iata) is backing calls for a common platform.
‘The technology is not quite there yet,’ said an Iata spokesman. ‘We need a
global standard for barcodes on mobile phones to be developed, as well as
standardised scanners and infrastructure at all airports,’ he said.
But not all airlines see the potential. Ryanair IT director Eric Neville says
mobile tickets are of no benefit to the airline.
E-tickets simply replace the paper ticket that passengers print for
themselves anyway, he says.
Nor is benefit to customers guaranteed, says Forrester analyst Henry
Harteveldt.
‘There are questions about how much time passengers will really save,’ he
said.
‘And there are still concerns because phones can be lost, stolen or the
batteries can die.’
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