Cinema chain Vue Entertainment has replaced electronic tills at more than 50 outlets nationwide following the deployment of new ticketing software last year.

The software allows ticketing and concession staff to operate from any till and allowed the cinema company to rationalise its number of tills.

It also wanted flexibly-mounted touchscreen terminals that can swivel to face the customer and be used to sell tickets from confectionary counters.

‘In an environment such as ours, reliability at point-of-sale is absolutely critical,’ said Vue Cinema IT director Roland Jones. ‘There is no margin for downtime when you have a queue of customers waiting to buy tickets in a tight timeframe.’

Vue chose the 550 and 520 touchscreen models from vendor J2 Retail Systems for both its concession stands and box offices.

‘It is delivering great performance across all our venues,’ said Jones. ‘It looks good, it’s quiet and adds to the customers’ experience by involving them in seat selection.’

The tills are fanless machines, which also provides reliability and silent operation, and delivers a reduced cost of ownership for Vue.