Digital personal identities will make the future of air travel quicker and
easier for passengers, according to a report released last week.
The report, compiled by consultancy firm
the Henley Centre for airline business
group Amadeus, says each identity will be
able to store detailed passenger information and allow travel providers to
tailor their services to individuals.
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The identities could be carried on a credit-card sized device, or even a
mobile phone, containing the passenger’s biometric and travel information. The
device would be the only thing the passenger needs to travel.
Frederic Spagnou, head of Amadeus, says IT systems in the airline industry
must be upgraded as a first step.
‘Some systems are 25 to 30 years old,’ he said. ‘The industry needs to build
applications that are customer-centric rather than flight-centric. Once systems
are overhauled and integrated, tickets, passports, frequent flyer cards and
biometrics could all be in one single device.’
For the system to work, Spagnou says groups of allied airlines, such as
the Star Alliance, will need to
integrate their systems.
‘The danger is a lack of standardisation,’ he said. ‘The airlines must
achieve 100 per cent intercompatability in the way that banks have with payment
systems. Airlines are fighting for market share but must understand that this
would be in the interest of the industry.
The report identifies three other areas where IT could have a beneficial
impact on the customer experience: real-time travel data on mobiles, RFID
tagging of customers and luggage to improve passenger flow, and wireless and
mobile access on planes.
Sian Davies, chief executive of the Henley Centre, says RFID has the biggest
potential.
‘Baggage handling is extre-mely expensive and with RFID costs could be
reduced and the process made more efficient,' she said.
Tags that pin on to passengers’ clothing could help prevent airport
bottlenecks, as well as help airlines see where all their passengers are and
when a plane is ready to leave.
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