The revolution in payment systems heralded by the 2006 introduction of
chip-and-PIN shows no sign of slowing, with contactless card and mobile device
systems developing fast. But biometric-based systems remain a long way off.
In September 2007 London-based retailers began trialling contactless payment
services based on a system from
Barclaycard.
Barclaycard plans to issue a total of 1.3 million OnePulse cards, which
feature Oyster
travelcards, credit and contactless payment functions, to UK consumers and
1,000 in-store readers.
“For retailers, benefits range from speed of transaction and lower cost of
ownership to possible long-term gains such as cash replacement,” said James
McDonald, head of contactless payments at Barclaycard.
Lloyds TSB delivered
its system in January 2008 and will issue cards this summer. London retailers
such as car parks, fast food outlets, newsagents and gyms will be targeted to
carry the card readers.
Cost of ownership is one of the main issues faced by the contactless
industry. Trade body
British Retail
Consortium (BRC) said the new system is a ploy from banks to boost revenue.
“We are accusing card companies of pushing cashless payment methods as a way
of boosting their revenue,” said BRC’s director general Stephen Robertson. “As
banks move to replace cash, they must acknowledge the very low costs they
incur.”
Barclaycard’s McDonald said the rollout of contactless cannot be compared
with the spending involved in mandatory schemes such as chip-and-PIN, but banks
need to be upfront about the direct costs of the new cards.
“It takes a very close and detailed discussion with retailers to understand
their business, gauge whether contactless is right for them and if they see a
benefit in increasing sales and extra speed, while analysing costs for cards and
cash
transactions,” said McDonald.
Kevin Coles, Lloyds TSB Cardnet’s head of business enterprise, said:
“Businesses clearly recognise that the longer it takes to transact, the harder
it is to sell something, and there is a significant cost associated with that.”
London’s Olympic Games are the reference point for card issuers to get
systems ready, with organisers aiming to make the event a cash-free environment.
“We are still in the early stages of assessing the opportunities for
contactless in retail. Volumes are still low,” said McDonald.
Mobile payments operate under the near-field communications (NFC) standard,
which uses handsets as contactless cards.
Though mobiles supporting the system are not yet commercially available,
Barclaycard is testing the system in partnership with
Transport for London and
its Oyster travelcard, using 500 Nokia NFC-enabled handsets.
“It works technically, it is incredibly popular and the range of
opportunities to release NFC-enabled credit and debit cards is immense,” said
McDonald.
“But we need the ‘railroad’ of point-of-sale acceptance to enable mobile
operators and manufacturers to introduce the technology, so a large-scale
operational and commercial model for mobile payments in the UK could take a year
or two,” he said.
Problems linked to mobile payments include security management, as phones do
not have the PIN element incorporated.
“As mobiles are poised to become another point of sale, standards will need
to be introduced to cater for that new payment channel,” said PCI DSS specialist
consultant at Security
Risk Management Paul Brennecker.
“The PCI Security Standards Council is looking at bringing in new rules
focused on that area to ensure payments are secured.”
A large-scale move to add biometrics to verification methods remains a remote
prospect.
“Although the industry is constantly looking to improve security standards,
systems have to be cost-efficient and robust enough for the rough and tumble of
everyday shopping transactions,” said Mark Bowerman, communications manager at
payments association
Apacs.
“False acceptance and reject rates have to be low enough for the industry to
roll out such technology, and with biometrics we are not near to the levels that
we need,” he said.
Barclaycard’s McDonald said: “I do not foresee a condition which would allow
the move to biometrics in the next five to seven years. But we need to follow
advances in that area, take part in understanding it and test the demand of
businesses and customers for biometrics,” he said.
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