So here we are at the
Nasscom
Leadership Forum in Mumbai. I have attended this annual conference for each
of the past six years, watching as the entire Indian technology industry rails
against some injustice, or just enjoys the moment.
My earlier visits were against a backdrop of violent anti-offshoring protests
in the UK and US. How times change.
I noticed last year that there seemed to be less of a unifying theme at the
conference, possibly as the industry matures.
The lack of unification is even more obvious this year. Some people have
insisted that innovation is the theme for 2008, but I am afraid that is a bit
too nebulous.
I walked into the event thinking that the general air of this year’s
conference might be quite negative.
Stock prices in the sector have struggled recently, as margins have been
eroded by unfavourable dollar-to-rupee exchange rates.
Add to that a general fear of economic slowdown in the West, and you might
expect a cloud or two to
be hanging over some of the event’s participants.
In general, however, the mood has been upbeat. Companies either see a
downturn in the US as an opportunity to get out there and use the low-cost-India
calling card once more, or they just see new opportunities on the horizon.
One of my contacts, Paul Morrison from the consulting and research firm
Alsbridge, acknowledged
some of the difficulties in the outsourcing market, but also felt some industry
voices were protesting too much.
Morrison said he would challenge a lot of the general concerns running across
the Indian technology industry, because he does not think the problems are huge.
“I think that, in fact, the real discussion here is more about the next set
of growth opportunities,” he said.
Morrison referred to knowledge process outsourcing and suggested that real
case studies are now emerging, rather than just hopeful talk.
“The domestic Indian market is also rising up the agenda, and so the main
question is: where is the balance going to be struck between any potential
slowdown and all the different opportunities for growth?”
he said.
Morrison is absolutely right. What is the point of talking vaguely about a
wave of innovation on the horizon, when there is a list of very real and
tangible industry opportunities ready to be grasped by whoever
wants to go first?
In fact, such opportunities make concerns over recent share price performance
seem very shortsighted.
We all know that public companies need to justify their performance to
external shareholders, who start becoming jittery as margins begin being eroded.
But the only company I can think of in the outsourcing sector that has really
taken leadership and stuck a flag in the sand is
Cognizant,
a firm that has talked up the market opportunities and told analysts that
results are going to be higher than market predictions. Brave words, indeed.
So let us hope Francisco D’Souza, Cognizant’s chief executive, achieves his
numbers and proves the industry doubters wrong.
Mark Kobayashi-Hillary is a board member of the National Outsourcing
Association
http://markkobayashihillary.computing.co.uk
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