Two thirds of consumers want retailers to remove environmentally damaging
goods from their shelves, according to research released this week.
The report,
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Carbon, was published by sustainable development charity
Forum for the Future and
found that over three quarters of consumers want the government to set higher
eco product standards, effectively banning environmentally harmful goods.
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The survey of 1,000 consumers also revealed that 85 per cent of respondents
want more information about the environmental impact of products.
Forum for the Future argued that shoppers want to use their spending power to
tackle climate change, but can only do so with clear information on which
products they should buy to limit their environmental impact.
"Labels showing energy ratings on white goods and cars have shown how
labelling can drive behaviour, both in business and among customers," said Dan
Crossley, lead author of the report.
Other steps proposed in the report for retailers, manufacturers and
governments include: providing more information on recycling; removing
high-carbon goods from sale and providing information on a product's carbon
footprint.
Speaking at the research launch, Katherine Symonds, sustainability manager at
Tesco said that customers were ready for
such initiatives, claiming that two thirds of Tesco customers understand what a
carbon footprint is, while 80 per cent say they think about the environmental
impact of the goods they buy.
Tesco is undertaking a pilot scheme with the Carbon Trust that has seen
carbon labels introduced on a number of product lines. Symonds said that the
company was committed to introducing more carbon labels, adding that "as
consumer carbon literacy increases, we will be able to go further."
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