When I came to this country in the early 1980s, for my higher education, it
would be no exaggeration to say that entrepreneurship was suffering an image
problem
Entrepreneurs were seen as the used car salesmen – the Del Boys – of the
business world. Needless to say, so much has changed in the 25 years since I
came to the UK. In every business school, in government, on television and in
the press, entrepreneurship is now the word on everyone’s lips.
But this movement in entrepreneurship begs an important question: what makes
a good entrepreneur? I believe this question is important not just for budding
businesspeople, but also for the business advisers who help these entrepreneurs
make their dreams a reality.
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I believe that anyone has the potential to be an entrepreneur and to start
their own business – I even believe that you can do it at any age, although I
think it’s a case of the younger the better. But I think if you look at
entrepreneurs you do see common threads. Foremost among these threads is passion
and determination; when you look at entrepreneurs, you see time and again that
these are people who really had the guts to go for it.
There’s a saying that some people fail because of, while others succeed in
spite of and with entrepreneurship it is very much a case of succeeding in spite
of all the challenges. I remember when I started Cobra Beer in 1989, I certainly
had all the odds stacked against me: I had £20,000 of student debt and was
entering the world’s most competitive beer market, the UK, with absolutely no
experience of brewing or of selling beer. What I did have was a dream and the
passion to make it work. I truly believed that I could make my idea a success
and I wasn’t going to let anything stop me.
Needless to say, my friends and family all thought I was mad – having
qualified as a chartered accountant and as a graduate in law when I left
university, I could have moved into a position as a lawyer or an accountant or a
banker. Indeed my parents were encouraging me to do just that, but I had a dream
to brew the finest ever Indian beer and to make it a global brand and I could
not ignore that.
Entrepreneurship is also about constant, restless innovation – as a small
business starting out, you have an agility that larger businesses often lack.
You can come up with ideas and make them happen quickly, and that ability to
constantly innovate is what helps you compete as a David against Goliaths.
And this is an attitude you can spread throughout your company – by keeping
an open environment where people can interact and share freely, you can come up
with new ideas and put them into practice swiftly. What’s more, by creating an
environment where people can flourish – where they can follow their passions and
interests – you get a happier, more motivated team in addition to a constant
flow of ideas.
In truth, entrepreneurship means so many things. It means being
outward-looking and creative. It means going the extra mile in everything you
do. It also means working with the best advisers – yes, they may often cost
more, but their advice and experience is invaluable, and you get what you pay
for!
In this day and age, I’m happy to say also that entrepreneurship increasingly
means social entrepreneurship – putting back into the community and working to
make a difference, not just to make profits. It’s about trying not just to be
the best in the world, but the best for the world.
Ultimately, entrepreneurship is about coming up with ideas and making them
happen. This is something we have tried to enshrine in our vision at Cobra Beer,
which we live and breathe by: ‘To aspire and achieve against all odds, with
integrity’. This is almost a definition of entrepreneurship in itself – you have
an idea, you want to get somewhere with that idea, you invariably have limited
means, you invariably have all the odds stacked against you, but you go out
there and you get on with it. The path of entrepreneurship can be very
challenging, but it’s also great fun!
Lord Bilimoria is the founder and chief executive of
Cobra Beer. His new book is Bottled for Business: The Less Gassy Guide to
Entrepreneurship.
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