No, we're not kidding - the piercing is all part of Brighton's bid to be named as the European capital of culture for 2008 which will be launched by the minister for the arts, Tessa Blackstone.
Baker Tilly's office adornment (it's not clear whether staff will be expected to follow suit) will be joined by the city town hall, which will be wearing ankle chains and an art gallery in a former church that will have an 11-metre spike through its tower.
The mind boggles - is this what is really needed to win a cultural city competition?
If it succeeds, perhaps accountants up and down the land could consider something similar to repair their own reputation.
The thought of a massive tattoo on the face of the ICAEW's Moorgate Place building is oh so very tempting.
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