Accountants enjoy a hard-won reputation for being the most trusted professional adviser. But can they maintain their position when the market for professional advice is becoming ever more crowded and opportunities in the current economic environment more limited?
How can professionally qualified accountants differentiate themselves from unqualified competitors in an increasingly global marketplace? And how can they convince sceptical client base that service quality matters more than just price?
Perhaps more importantly, at a time when anyone can describe themselves as an accountant, does professionalism still matter?
Speaker for this event include:
Lord Hunt of Wirral – President, Chartered Insurance Institute
Richard Aitken-Davies – President, Association of Chartered Certified Accountants
Fiona Hotston Moore - Partner Head of Mid Capital Markets & Technology, Media & Telecommunications, Mazars
Kathryn Britten - Head of BDO Stoy Hayward's Forensic Accounting Unit
