Global PricewaterhouseCoopers management board member Moira Elms has said firms outside the Big Four should invest in order to compete in the audit market. ’Some of the other firms should make the investment and do it, ’Elms told AATV.
But industry commentator Robert Bruce has suggested that the Big Four split. ’I always rather like the idea that PwC would look to the future, split the firm in two and really create a dynamic market, ’Bruce told AATV.
To watch this interview go to www.accountancyage.com/tv
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