Scandinavian player makes bold launch into UK accounting software market with online offering
Accountancy Age, 14 Feb 2008
Competition in the UK accountancy software market for small businesses is set to become even fiercer as Scandinavian group e-conomic launches its online offering this week.
The company first launched in 2003 in Denmark and has expanded rapidly with 1,000 practices, including KPMG and Ernst & Young, using the software in Europe. These practices use the software to service 11,000 clients.
E-conomic has opted for a software-as-a-service model and will be offering software to accountants for free and charging the clients of accountants a monthly fee of £13.50.
The move of the new player will offer SMEs more choice than ever before. Established players Sage and Iris are still competing aggressively in the SME space, Microsoft has launched a business software programme while MYOB and Mamut continue to grow strongly.
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