The Swiss cantons are jostling to attract key groups of high earning non-domiciled executives to exploit their dissatisfaction with the UK government's planned tax crackdown on well-heeled foreigners.

Switzerland’s government this month convened an expert committee to examine measures to improve the country's attractiveness as a financial centre with an agenda featuring tax changes to boost competitiveness, particularly to win back hedge fund managers from London, the Financial Times (FT) reports.

Pierre Jaquier, head of Geneva’s economic promotion office, told FT his organisation had stepped up marketing in the UK because of the latest uncertainties.

Jaquier confirmed Geneva, one the most popular areas for rich foreigners and Switzerland’s heart of private banking, had strengthened its efforts ‘for specific niches’ such as hedge fund managers.

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