Deloitte and BDO Stoy Hayward have both launched high-profile advertising campaigns across the UK.

It is rare for firms to invest in mass market advertising in favour of targeted, face-to-face events. Generally, only when an issue is seen as of particular importance to a firm will it launch a broad-brush campaign. 

BDO Stoy Hayward campaign pushes the firm's credentials as a business capable of advising and auditing FTSE 350 companies. The advertising push follows intense lobbying from BDO Stoy Hayward on this issue.

On his blog BDO managing partner Jeremy Newman said the advertising investment was part of BDO's campaign to 'raise awareness of BDO Stoy Hayward and our capabilities'.

The campaign will see adverts placed on the front page of the FT and other newspapers, as well as 'branded' taxis and adverts at airports and stations.

Deloitte, meanwhile, has bought out the entire advertising space around the top of the London IMAX Cinema near Waterloo station.

The wrap-around the top of the cinema will push Deloitte's '360 degrees' campaign, which will run for six months and feature adverts in print and online media.

The campaign will focus on building understanding of 'the breadth and depth' of Deloitte's services and 'the unique position it holds in the marketplace'.

'We anticipate strong growth over the coming years, and investing in our brand and building our eminence is going to be important in communicating the unique offering we provide, both to businesses and to the people that work with us,' said Richard Buck, Deloitte Partner and head of brand and business development.

Further reading:

BDO boss bemoans audit committee bias

Deloitte wooing Ewing

Deloitte's race to £2bn 'starts now'