Opposition set to counter Coda's plan for SunSystems

Coda faces a difficult task, as persuading businesses to switch financial software was always a tricky proposition

Written by penny sukhraj

Coda’s plans to lure the users of SunSystems business software can expect a tough battle from Infor, the private equity-backed group that bought out SunSystems developer Systems Union last year.

IT experts said they were not surprised by Coda’s push to poach clients from Infor, but warned that the AIM-listed firm faced a difficult task, as persuading businesses to switch financial software was always a tricky proposition.

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John Oates, IT advisory partner at Baker Tilly, said he expected Infor to hit back at Coda’s move and assure SunSystems’ users that their product would stay a part of its investment plans.

‘There are a number of customers who have been unsettled by the Systems Union takeover, so Coda’s move does not surprise me,’ he said.

According to Oates, businesses would only switch software if it was absolutely necessary, and it was no longer possible to receive support for a system, as happened with the DOS versions of Sage 100 and Pegasus Opera.

Infor has already assured SunSystems users it will invest in the software, a promise that will make it difficult for Coda to persuade customers to make the switch.

In December last year, Infor chief executive Jim Schaper said his company planned to invest 18% of its gross revenues in research and development. He pledged that investment in Systems Union products would continue and said that Infor was already integrating the products with other software in its stable.

‘I believe our general R&D figure is higher than the level Systems Union invested in its products,’ Schaper said.

Oates said he expected Infor to push this message once again, now that Coda had launched its migration plan.

Coda has not, however, opportunistically punted its migration plan in order to capitalise on any disgruntlement among SunSystems customers following the Infor buy-out.

Dave Turner, Coda’s group marketing director, said the software company has been planning the SunSystems migration package since the beginning of last year, well before Infor came into the picture.

‘This is a long-term strategy that we have been working on for a long time,’ Turner said.

Coda was particularly keen on SunSystems’ users, as there are several similarities between the products. A recent SunSystems upgrade had also been plagued with delays, which sparked Coda’s interest.

Turner said he was not expecting hundreds of SunSystems’ 3,400 users to flock to Coda immediately.

‘Changing financial software is no easy task and it is going to take some time for the migration plan to reap results,’ he said.

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