Miller's Tale: Use tech to serve

by Cara Miller, Miller Wash

More from this author

16 Jan 2014

  • Comments
Cara Miller

Accountancy Age is delighted to welcome Cara Miller, recently voted Young Business Person of the Year for Suffolk, as a new columnist. Running Miller Wash, alongside Colin Wash, she will write regularly on the issues affecting the profession, from her position as an ambitious practice owner

 

THESE DAYS we can all find the answers to our problems at the click of a button and more and more of us are choosing to use this technology to cut out the middleman.

This is definitely true when it comes to things like online banking, automatic bill paying, completing tax returns and filling in self assessments for HMRC.

After all, many companies and individuals who once employed accountants to manage these sorts of affairs are now going solo.

So where does this leave the occupation of the accountant?

Well, it is true that the 21st century number cruncher needs to be able to offer much more to clients if they are to survive the digital age.

They are competing against apps designed to help with everything from preparing accounts to filing receipts and looking up tax codes and rates to planning big budgets.
But what a computer still cannot do is offer an opinion, build a personal relationship, provide encouragement or indeed, listen to problems, concerns and queries.

And this is exactly where the modern money men come in.

An increasing number of us are using our skills to offer a more comprehensive service to customers and new technology has enabled us to deliver it seamlessly.

It has also meant more people are using our expertise because we are becoming increasingly accessible and affordable.

Accountants have a vast knowledge and the ability to apply it to individuals - a fast and stress-free option for all financial services.

But the world of the internet has opened up new ways of interacting and communicating which in turn, has meant time scales have been reduced and data handling and analysis has been made easier.

These days accountancy is less about compliance work and more about business advisory.

So in fact, the role of accountant is far from dead but, instead, has grown and expanded. Let's hope it continues to do so.

Visitor comments

blog comments powered by Disqus
display:none

Add your comment

We won't publish your address


By submitting a comment you agree to abide by our Terms & Conditions

Your comment will be moderated before publication

Submit
  • Send

Financial Planning and Performance AnalystCabinet Office-Greater London-Competitive

 
 
 
 
 
 
 
 

 

Newsletters

Get the latest financial news sent directly to your inbox

  • Best Practice
  • Business
  • Daily Newsletter
  • Essentials

Careers

Search for jobs
Click to search our database of all the latest accountancy roles

Create a profile
Click to set up your profile and let the best recruiters find you

Jobs by email
Sign up to receive regular updates with the latest roles suitable for you

Briefings

budget-management

Why budgeting fails: One management system is not enough

If budgeting is to have any value at all, it needs a radical overhaul. In today's dynamic marketplace, budgeting can no longer serve as a company's only management system; it must integrate with and support dedicated strategy management systems, process improvement systems, and the like. In this paper, Professor Peter Horvath and Dr Ralf Sauter present what's wrong with the current approach to budgeting and how to fix it.

cchcover

iXBRL: Taking stock. Looking forward

In this white paper CCH provide checklists to help accountants and finance professionals both in practice and in business examine these issues and make plans. Also includes a case study of a large commercial organisation working through the first year of mandatory iXBRL filing.