The path to promotion

Many of us would like a promotion – a bit more money, a fancier sounding job title, a corner office and your own car parking space. Well, perhaps the last two are wishful thinking, but a promotion is a strong motivation for those in the accountancy profession.

To secure that promotion, in all likelihood, you will have to pass an interview. You may even be asked to give a presentation. Depending on the level of the promotion, this could be with a line manager, a group of partners, or the whole board of directors. Regardless, this is your opportunity to sell yourself.

Unlike many other forms of interview, your accountancy skills may not be on test. They are a given. They will be looking for other skills which differentiate you from other applicants. In some cases, there may be several people in line for this promotion. The challenge lies in not necessarily being the best for the job, but having the confidence and ability to convey that you are.

It is vital to ask yourself the question: “If I were on the other side of the table, what would make me select that person?” They are looking for someone who can bring in business, impress directors and clients, lead a team, manage projects and motivate everyone from junior members to those who have been in the firm for decades. They want to know what you aspire to become. They are also looking for skills that separate you from the pack: if you give speeches, have any published articles, or are considered a thought leader in your profession, do highlight these.

Make sure you build your contacts within the business. Being able to engage with other people is incredibly important.

Presentation skills are equally important. Ensure you maintain eye contact, are dressed appropriately, and pause after each point you make to show confidence and authority in what you say and allow your listeners to take in what you have said. Make sure you do lots of research beforehand and practice any answers or presentations, perhaps in front of family members – but not so much that you have learned the answers by heart and sound robotic on the day.

In short, they are looking for someone who will represent the firm and enhance their reputation: make sure you convey that you’re just the ambassador they are looking for.

Jack Downton is the managing director of The Influence Business