Women accountants utilising social media more than men

by Rachael Singh

More from this author

17 Jan 2014

  • Comments
Simon Compton

WOMEN ARE more social media savvy than men, according to a survey by technology provider Wolters Kluwer.

The figures show that overall social media is used more among women than men in accountancy, with 85% of women using it compared with 72% of men - out of male female split in respondents of 59%/41%.

Overall 77% of accountants now use this type of technology, up 10% on the same period a year ago the 'CCH Social Media Survey 2013' showed. A third claim to visit sites at least once a day with 27% several times, up on 20% in 2012.

Popularity in mobile devices is also increasing with two thirds accessing sites via their phone and 40% through a tablet, with that device's usage trebling in two years.

LinkedIn is the most popular social media tool rated as the most important for professional use with 67% agreeing with this statement.

Twitter continues to grow a keen following with 43% using this site, however, just 18% use it is in a professional capacity, although, this is an increase on 37% that used it in 2012 and 16% of which for work purposes. Facebook however, continues to be the most popular social media site with 80% of respondents using it, but, just 12% admit this is in a professional capacity.

Commenting on the research findings, CCH software managing director, Simon Crompton (pictured), said: "Although a good deal of social media activity is still purely person to person, social media websites are increasingly being used to support commercial activity in both B2C and B2B markets. There is evidence that consumers perceive social media as a more trustworthy source of information than some traditional ways of marketing professional services."

Visitor comments

blog comments powered by Disqus

Add your comment

We won't publish your address

By submitting a comment you agree to abide by our Terms & Conditions

Your comment will be moderated before publication

  • Send


Financial Planner

The Ministry of Defence Surgeon General’s (SG) Finance Department, Lichfield, Staffordshire, Permanent, Full Time, £ £30,008




Get the latest financial news sent directly to your inbox

  • Best Practice
  • Business
  • Daily Newsletter
  • Essentials


Search for jobs
Click to search our database of all the latest accountancy roles

Create a profile
Click to set up your profile and let the best recruiters find you

Jobs by email
Sign up to receive regular updates with the latest roles suitable for you



Why budgeting fails: One management system is not enough

If budgeting is to have any value at all, it needs a radical overhaul. In today's dynamic marketplace, budgeting can no longer serve as a company's only management system; it must integrate with and support dedicated strategy management systems, process improvement systems, and the like. In this paper, Professor Peter Horvath and Dr Ralf Sauter present what's wrong with the current approach to budgeting and how to fix it.


iXBRL: Taking stock. Looking forward

In this white paper CCH provide checklists to help accountants and finance professionals both in practice and in business examine these issues and make plans. Also includes a case study of a large commercial organisation working through the first year of mandatory iXBRL filing.