THE FIFTH-LARGEST international association of accountancy firms, IGAF Polaris, has rebranded to PrimeGlobal following a recent burst of merger activity.
According to Accountancy Age's Top 35 International Networks Survey, IGAF is the fifth-largest association with a fee income of more than £2bn.
The rebranding comes a year after the merger of IGAF Worldwide, Polaris International and Fidunion International, which took place in the first quarter of 2011.
UK accountancy firms that work in the PrimeGlobal association include Top 40 firms Cooper Parry, Buzzacott and Littlejohn, as well as Top 100 firms Simmons Gainsford, Creaseys, Hurst and Thomas Westcott, according to the Accountancy Age Top 50+50 survey.
"We believe our new name and website set PrimeGlobal apart in the same way that our member firms' expertise, relationships, and global connectivity set us apart from many other associations in our market space," said Kevin Mead, (pictured) CEO of PrimeGlobal.
"Underlying the new look and feel are all the core values our association stands for: international reach, strong personal connections, technical depth and experience, and elite quality and service. The PrimeGlobal name and image clearly express how we are viewed as an association both by our membership and by the clients that they serve."
HURST partner Simon Brownbill, who was part of the international team which developed the new brand, said: "It was a truly global project. We needed to communicate strength in numbers, expertise and global connections - PrimeGlobal reflects all this. It's a great result for both the association and its members."
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