E&Y named best user of social media
Ernst & Young tops list ranking the accounting profession's most effective users of social media
Ernst & Young tops list ranking the accounting profession's most effective users of social media
ERNST & YOUNG has topped a list ranking the accounting profession’s most effective users of social media.
The research, published by Flagship Consulting, found that E&Y, TaxAssist and PwC have the strongest presence across a blend of social media channels.
E&Y was rated first because of its high levels of quality content used to create conversations on Twitter and Facebook, said Flagship.
Smaller firm TaxAssist was positioned above larger, global players because of the fun and interesting personality they have created, which interacts like a human, rather than a brand, with its audiences.
“On the whole, professional services firms which include the accountancy industry still struggle to run social media programmes that develop and maintain conversations with and amongst their target audiences,” said Lewis Shields, head of digital and social media, Flagship Consulting.
“There is a tendency for firms simply to broadcast brand activity, which offers little value to audiences on social channels.”
More about:
The numbers you crunch tell a story. Your expertis...
12yEmbracing user-friendly AP systems can turn the tide, streamlining workflows, enhancing compliance, and opening doors to early payment discounts. Read...
View articleOrganisations can enhance their financial operations' efficiency, accuracy, and responsiveness by adopting platforms that offer them self-service cust...
View articleIn a world of instant results and automated workloads, the potential for AP to drive insights and transform results is enormous. But, if you’re still ...
View resourceDiscover how AP dashboards can transform your business by enhancing efficiency and accuracy in tracking key metrics, as revealed by the latest insight...
View articleMillennials are making their mark as successful business owners and keen entrepreneurs. How can accountancy firms adapt their services to attract mill...
View articleLegal & General Group appoints EY partner Jeff Davies as group CFO Read More...
View articleHMRC breaches client confidentiality; and partner profits fall at EY. These stories and more discussed in Friday Afternoon Live Read More...
View articleSome practices are becoming split down the middle between Gen Y and the millennials on the one side, and the grey hairs on the other, writes Christian...
View articleEY launches programme for professionals returning to the office after a lengthy sabbatical Read More...
View articleStrategic alliance with Adobe will expand the Big Four firm’s digital and web content services Read More...
View articleFTSE 250 engineer to appoint PwC as auditor, ending EY's tenure Read More...
View articleGovernment standard recognises employers who are leading the way in opening up the world of work to young people from all backgrounds Read More...
View article