PwC IS best placed among the Big Four accountancy firms to benefit from possible growth in the European market for consultancy services, a survey said.
PwC has the edge over Deloitte in European consultancy markets due to "especially favourable views amongst clients about the quality of its people," the survey of more than 400 consultancy clients by Sourceforconsulting.com found.
Despite the uncertain economic outlook, 95% of management consultancy clients said they have either no plans to reduce the level of consulting, or plan to increase it significantly, the survey also found.
One in three consulting contracts are becuase the client needs access to specialist skills, while around one in six are becuase a client needs to "have difficult decisions validated and defended to internal and external stakeholders", the survey also found.
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