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22 Nov 2011
ICAS HAS UNVEILED a new logo and website in recognition of its diverse membership, half of which is now outside Scotland.
The new logo features four circles coloured to recall the Scottish Institute's traditional crest and those of Edinburgh, Glasgow and Aberdeen, the original institutes dating from the 1800s.
Further reading
Chief executive Anton Colella, said: "We are combining our heritage, which sets us apart as one of the world's most respected professional bodies, with a modern and universal identity.
The new website features separate log-in areas for chartered accountants, students and employers, plus a larger offering of public information for non-members.
It includes a community area where members will be encouraged to network and can set up groups based on where they live or the professional areas which interest them.
ICAS spent £60,000 on logo redesign and consultation, which included focus groups, online surveys and a report by market research specialist Ipsos MORI.
The new logo emphasises the 'CA' and executive director of member engagement Atholl Duncan, said this focus on chartered accountants is deliberate.
"It is amazing how highly respected ICAS and the CA qualification are. The brand and logo focuses on this CA aspect because members, whether in business or practice, are seen as world-class business professionals and we wanted to reflect this," he said.
More to follow.
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Visitor comments Add your comment
Confusing cost and value
No wonder the fees are £444 with nonsense like this.
Posted by: Winston Smith, 24 Nov 2011 | 09:09
Spot the dots
£60,000 spent on a few dots!? Must have more money than sense in these austere times!
I don't know where ICAS's focus is these days, encroaching on other institutes teritory? Soon we'll be the Institute of Chartered Accountants of No Fixed Jurisdiction!
From speaking with fellow CA's a move to diversify, like ICAEW, is required to ensure that we grow as a collective body especially as most of the ICAS membership aren't in practice.
Posted by: C Smith, 24 Nov 2011 | 09:43
Traffic lights
It would have been cheaper to pick the red, amber and green of the traffic lights? Why for heavens sake did they come up with this idea. Does not reflect diversity nor a global angle.
The above could be confused as a railway crossing sign.
Posted by: M Hall, 24 Nov 2011 | 21:14
Focus
The latest near collapse of the global political economy, and the consequences, suggest accountants should be well placed to help find a solution. A colossal challenge for the profession,
But there is the usual danger that any effort will be defeated by in-fighting.
Posted by: slightly optimistic, 26 Nov 2011 | 16:28
ICAS Fees
ICAS Fees are considerably more expensive than the other main accountancy bodies. What is the extra benefit that I get from this inflated cost? Absolutely nothing. Outrageous - bring your fees down.
Posted by: David James, 11 Mar 2012 | 21:36
Says It All!
The quotes from ICAS in the above article say all you need to know about why accountancy is perceived as a mickey mouse profession.
All the institutes trying to convince themselves that somehow they are better than their competitors whereas those of us who work on the coal-face with members of other institutes know that there is no difference at all with respect to our knowledge base, experience, etc.
It is no wonder that accountants were not able to notice that the financial framework was collapsing back in 1998 when they all have their heads collectively up their backsides.
As for the large subscription. ICAS has a smaller membership that ACCA/ICAEW therefore they have to spread the cost over a smaller base. Even an accountant could work that out!
Posted by: Peter Green, 13 Mar 2012 | 09:13