Accountancy Age is to become an online only publication as of next week. The decision comes after careful consideration of changing reader habits, the growth in use of our website and the burgeoning subscription rates to our emailed newswires.
The last print edition of Accountancy Age will be published on 21st April. The decision has not been taken lightly. The evidence is that our readers are increasingly seeking their news, analysis and features online and want it delivered to their inboxes.
All our staff will now be dedicated to accountancyage.com to deliver the latest news and insight from the key individuals and bodies in the profession. Our award winning team will remain intact and committed to bringing readers more of the quality independent articles and content that have made our reputation.
Obviously, there is a great fondness and attachment to Accountancy Age in print. For forty years the publication has been the vehicle through which exclusive news and analysis has been delivered to the UK's accounting profession. For the past ten years the Accountancy Age website has been delivering equally authoritative content and has become the medium of choice for accountants in the UK.
The publication now has to take the next step in ensuring it can continue to provide the service that readers have come to expect, and support their reading habits as they become increasingly focused on the internet.
We will also be investing considerably in new reader services. This year has already seen investment in a new recruitment portal and will also see the launch of a brand new service offering briefing papers, and another offering education and training online. We have a brand new Best Practice conference in June, new networking events, and a renewed awards event at the end of the year.
Accountancyage.com has a bright future and we remain committed to delivering the best expert news and commentary, events and services for the profession.
I'd be a hypocrite to disagree as I'm writing this from a smartphone where I view the RSS feed, but isn't the decline in print readership due to AA not letting everyone have it in print? At some point I was determined as not deserving of the print edition, which is partly why I've gone digital. Some readers won't want to do that.
On balance I agree and encourage everyone to go digital with all things. (PS Apple is not the only fruit.)
Posted by: j, 15 Apr 2011 | 16:56
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