Travel firm Sun4U enters administration

Administrators from Antony Batty have been called in to Birmingham-based travel company Sun4U after it collapsed, leaving hundreds of holidaymakers stranded.

The travel company blamed the collapse of the business on the fallout of the ash cloud and demise of larger tour operator Goldtrail, which provided flights for the business.

Andrew Burnham, head of travel at MacIntyre Hudson, told the Birmingham Post that more tour operators such as Sun4U are likely to hit the wall - with the trend continuing into 2012.

“You can cut costs for a time but the cash will drain away and it is cash shortages that is causing these businesses to go now,” he said.

The six year old business has approximately 92 employees including two directors; Tina Patel, MD, and finance director Leigh Erickson. It had an annual turnover of approximately £20m, Travel Weekly reports.

The business also worked under various trading names, including OnTheCaseHolidays.co.uk and FlyBeachSun.co.uk.

There was no available information about which insolvency practitioners had been appointed as administrators from Antony Batty, at the time of publication.

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