Virgin Atlantic CFO promoted to commercial role

Virgin
Atlantic CFO Julie Southern has been promoted to the newly created
role of chief commercial officer.

The CCO role will see her tale responsibility for network expansion, trade
alliances and driving revenues through sales, pricing and marketing.

As CFO she reshaped the business to reduce costs during the downturn.

Southern has spent ten years at Virgin, having served as group FD of Porsche
Cars Great Britain.

“Julie’s expertise has enabled the business to steer a course through some
very difficult times but now we can utilise her strengths at the front end of
the business, driving new relationships, revenues and ultimately our growth
strategy,” said Virgin Atlantic chief executive Steve Ridgway.

Her promotion sees current FD Tim Livett promoted to the CFO position and
moves onto the main board. Southern has overseen Livett’s development in his
role over the past six years.

Livett joined Virgin in 2004 from Hudson Highland Group where he was European
CFO. He also spent eight years at British Airways.

Further reading:

Enterprise Inns CFO to retire after almost 20
years

Toni
Braxton files for bankruptcy in the US