02 Feb 2010
RSM Bentley Jennison's insolvency arm has reinvented itself as Moorfields Corporate Recovery.
The move comes after Tenon bought RSM Bentley Jennison for £76m.
The re‐brand includes a new office, logo and website "which will allow Moorfields to break away from heritage brand RSM Bentley Jennison to establish itself in the market," Moorfields said.
Phil Smith, Moorfields partner said: "We recognised the importance of establishing ourselves independently in the market and were keen that our image reflected our attitude and culture.
"Our focus remains on individual quality solutions for businesses whilst challenging the markets traditional firms approach to recovery. The new brand is a major step forward for us in supporting our growth strategy and achieving our goals of becoming a leading national firm."
Earlier this year, partners at the corporate recovery arm were appointed administrators over the Cardale Group, the UK’s largest Garage Door Manufacturer, successfully selling the company and saving more than 400 jobs.
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Briefings
By looking at the reasons supplier statements became unfashionable, and the reasons why it is different today, this paper delves into the many benefits that can be obtained by automating the process.
Having a real and true view of your organisation’s current financial position, and having the right systems and processes in place, will ensure that you can make strong choices and are ready to capitalise on opportunities
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