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26 Jul 2004
Nearly 70% of business people interviewed for the Sage Heartbeat Survey turn to accountants for general business advice, compared to just 30% who approach a bank or building society, and 26% who would go to their solicitor.
Over 3,000 UK business decision-makers were questioned by YouGov, from Sage's database.
One-third of respondents would take a recommendation from their accountants about buying new technology, however the opinion of family and friends are more trusted for this.
'This survey highlights what we already know, namely how central an accountant's role is in helping businesses with the daily demands of running a company,' said Paul Stobart, UK managing director of Sage.
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Briefings
By looking at the reasons supplier statements became unfashionable, and the reasons why it is different today, this paper delves into the many benefits that can be obtained by automating the process.
Having a real and true view of your organisation’s current financial position, and having the right systems and processes in place, will ensure that you can make strong choices and are ready to capitalise on opportunities
AccountancyAgeInsight is a frequently updated resource centre for finance professionals, offering a free and easy-to-use digital library of briefings, white papers and other information resources. 
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