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12 Feb 2009
Eighty one per cent of marketing staff questioned by the Professional Marketers Forum reported increased pressure, with 22.5% saying they were looking for a new job.
Common sources of stress were delivering projects, dealing with partners and team management.
‘Hard work and loyalty no longer mean anything in today’s economic climate,’ said one respondent. ‘The equity partners are only looking at the business short term and in the need to reduce costs are decimating their marketing team as an unjustified cost.’
Other complaints included a lack of understanding of the role of marketing and budget cuts.
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Briefings
By looking at the reasons supplier statements became unfashionable, and the reasons why it is different today, this paper delves into the many benefits that can be obtained by automating the process.
Having a real and true view of your organisation’s current financial position, and having the right systems and processes in place, will ensure that you can make strong choices and are ready to capitalise on opportunities
AccountancyAgeInsight is a frequently updated resource centre for finance professionals, offering a free and easy-to-use digital library of briefings, white papers and other information resources. 
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