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08 May 2008
BDO Stoy Hayward has launched on internet virtual world Second Life in a bid to open up its services to a broader audience.
Its launch of an 'island' on the world will enable the firm to holding meetings online, presentations and events for staff and enhance recruitment options by engaging with a broader, international audience.
Three films focusing on tax investigations were premiered in Second Life by BDO as part of the launch.
'They bring humour to a serious area, demonstrating different situations where people would have benefited from taking early professional advice,' said BDO partner Daniel Dover. 'The films show it is never too late to seek experienced taxation advice when revenue and customs look at your financial affairs.'
The films can be viewed at bdo.co.uk/taxinvestigations.
BDO claimed it was the first international firm to have a presence on the island however Dutch firm Berk, an affiliate of Baker Tilly International, is currently operating in Second Life.
Owners of Second Life, Linden Lab, recently appointed former PricewaterhouseCoopers consultant Mark Kingdon as chief executive.
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Visitor comments Add your comment
Too cool
Check out the new film launched about Russian Roulette on their site...the underlying message that BDO would take on the work of blatant criminals, does nothing to reassure that this firm is worthy of my audit as a junior FD in a FTSE 350 company. Their reputation as mavericks will remain with films like this. It's one thing to challenge and be different, but another to be blinded by self-generated publicity that they can't see how this undermines the argument that companies should look outside the big 4 and expect the same level of quality. My seniors here talk about Polly Peck of the early 90's, and I know of Partygaming (ie. maybe there's a reason why the big 4 didn't touch them), and that won't go away if they do things like this. Think the marketing people need a talking to with this one. It is detracting from their game plan big time.
Posted by: Michael A, 18 May 2008 | 00:00
'Junior' FD....
Dear Junior FD,
It is often debated whether our profession attracts unimaginative individuals or whether the profession drives the imagination out of bright people.
Were you imaginative before you became a 'Junior FD' or was the process so cathartic that you lost the ability to think outside your box.
Dig a little deeper into the content and you might possibly see beyond the inexperience of your years.
Posted by: Hector Davenport, 29 May 2008 | 00:00