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Deloitte staffers star in film festival

by Penny Sukhraj

12 Sep 2007

Deloitte's US firm launched a film festival today, featuring short YouTube-like movies made by employees on the theme of 'Whats' Your Deloitte'.

The firm initially offered the provision to 250 teams, who produced the films on mini cameras, but another hundred were soon created following intense interest from staff.

Other staffers are now rating the 370 submissions, which have been posted on the firm's intranet.

The firm said the film festival was an opportunity to build loyalty with Gen-Y staffers and said it plans to use the material garnered from the submissions as part of a recruitment drive at universities, WebCPA reported.

The film equipment is to be donated to non-profit organisations such as FilmAid.

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Show UsYour Future

I applaud the Big Four for their approach to recruiting, and Accountancy Age for its coverage, but let's not forget that firms both large and small are all vying for access to candidates. Which begs the question: is their approach truly original or do they merely have deeper pockets?

The middle market has also been hard at work exploring new and innovative ways to attract candidates. For example, in August, Aronson & Company launched the Show Us Your Future video submission contest geared toward college accounting and finance majors entering the job market.

In order to win the grand prize, a student-to-professional makeover now worth more than $5000, entrants are asked to submit a three-minute video that creatively demonstrates where they see themselves after graduation. The video entries will be posted on YouTube.com and streamed to the contest website, www.showusyourfuture.com, where people can watch all of the videos, rate them and add comments.

So, while this story does a great job at informing readers about how the 500lb gorilla is addressing the problem of recruiting, I think this article would have been a more interesting read if the reporter addressed how the rest of the pack is also competing for access.

Posted by: Stephen White, 02 Nov 2007 | 00:00

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