|
|
24 Oct 2005
Sage is creating a globalised CRM business, a first for the company that is known for focusing on regionally-based products.
The strategy has been formulated to take advantage of the lack of local rules affecting CRM products, unlike those that must be considered for its accounting products.
Dave Batt, who recently joined Sage as senior VP and general manager of global CRM, heads up the new organisation that includes product strategy, product research and development, and product marketing resources.
'It’s my goal to drive our existing leadership even further with a comprehensive approach that builds the individual strengths of Sage CRM products into a stronger whole for our customers around the world,' said Batt.
Its suite of CRM products will sit under a new brand: Sage CRM Solutions. The FTSE100 business currently offers a range of CRM products, including Salelogix, ACT!, MME and an online offering known as CRM.com.
You may also like
Search thousands of financial jobs:
Search thousands of financial jobs:
Careers
Search for jobs
Click to search our database of all the latest accountancy roles
Create a profile
Click to set up your profile and let the best recruiters find you
Jobs by email
Sign up to receive regular updates with the latest roles suitable for you
Briefings
By looking at the reasons supplier statements became unfashionable, and the reasons why it is different today, this paper delves into the many benefits that can be obtained by automating the process.
Having a real and true view of your organisation’s current financial position, and having the right systems and processes in place, will ensure that you can make strong choices and are ready to capitalise on opportunities
AccountancyAgeInsight is a frequently updated resource centre for finance professionals, offering a free and easy-to-use digital library of briefings, white papers and other information resources. 
Visitor comments Add your comment