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27 Mar 2007
The UK's advertising watchdog has thrown out a complaint against the ICAEW's latest campaign to recruit new members.
The Advertising Standards Authority (ASA) received a complaint from a qualified accountant that the ICAEW's campaign, flagged up with the headline: 'A career with real value', was misleading.
The complaint centred on the qualifications available from other CCAB bodies, claiming they provided the same level of financial and business skills as the ICAEW's qualification.
The ASA said the ad had not claimed that the qualification was the best available, but it offered a 'depth of financial and business skills' not offered by other courses. It agreed that the ICAEW offered exam syllabus and course requirements were sufficiently different from other CCAB course, and the ad was not misleading.
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Briefings
By looking at the reasons supplier statements became unfashionable, and the reasons why it is different today, this paper delves into the many benefits that can be obtained by automating the process.
Having a real and true view of your organisation’s current financial position, and having the right systems and processes in place, will ensure that you can make strong choices and are ready to capitalise on opportunities
AccountancyAgeInsight is a frequently updated resource centre for finance professionals, offering a free and easy-to-use digital library of briefings, white papers and other information resources. 
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