Taking Stock: Honest branding for HMRC?
Everyone seems to be having fun with branding, and TS is on board with
Everyone seems to be having fun with branding, and TS is on board with
EVERY NOW AND THEN, TS is invited to a book launch.
They’re good fun, and it’s a good chance to meet the good people of the profession. It was at just such a shindig that TS found itself last night for the launch of BDO partner Daniel Dover’s HMRC Her Majesty’s Roller Coaster – hints on how to survive a tax investigation, surely in line for a Man Booker Prize next year.
But amid the chatter, wine and canapés, TS was struck by one thing – unilateral rebrand of HMRC by Dover during his speech, during which he revealed the above T-shirt.
HMRC – We’ve got what it takes to take what you’ve got
TS likes it. It’s snappy.
As yet, though, we’re not sure it has Lin Homer’s backing.
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