Taking Stock: TS match special
Two of the Top 50+50's big hitters went head-to-head in the County Cricket Championship
TS WAS AMUSED to discover that there were wry smiles all around Mazars’ network of offices following Yorkshire County Cricket Club’s recent victory over Nottinghamshire in the LV County Championships.
And not just because the team from ‘God’s Own County’ had delivered their first county championship title win for 13 years.
Nor was it simply because the team did so by an impressive innings and 152 runs and humiliatingly, at Nottingham’s own Trent Bridge home ground.
Because the win was sweeter still for Mazars – who sponsor Yorkshire to the tune of around £400,000 – as they trounced their off the pitch business rivals too, in the guise of BDO – who sponsor Notts.
A Mazars insider told TS that the victory was “extremely satisfying” not least because the firm – currently ninth in the most recent Accountancy Age Top 50+50 – has only been sponsoring Yorkshire since April and was enjoying basking in the reflected glory of seeing their brand splashed all over the ensuing TV and newspaper coverage.
BDO came sixth in the 2014 Accountancy Age Top 50+50.
TS suspects next season may be even harder fought if both sponsors have a quite word in the shell like of their respective team captains.