Taking Stock: Spotting a cloud bluffer

by Taking Stock

More from this author

15 May 2014

  • Comments
marketing-cloud

THERE'S NOTHING LIKE a bit of cloud computing. In fact, TS disappears into the cloud at least two, or three, times a day. Good for the digestion, TS finds.

So we were intrigued to note that the latest Accountex show certainly had a cloudy flavour about it (tastes like meringue, by the way).

Intuit biz head Nick Williams said that 88% of small and medium businesses expect their accountant to be ‘on the cloud'. Xero said that 65% of UK practices already use the cloud, or are planning to do so, up 12% (up from 53%? - Ed) from 2013.

So, on that note, TS' good friend Dr Peter Chadha (CEO of DrPete Inc and chairman at Steegle.com), has outlined how clients might look to spot a ‘cloud bluffer'. You have been warned:

1. Thin on facts - Bogus cloud operators are very thin on details - they can never give examples of use, other than Dropbox and they often have very little long term planning. They think more about entering the cloud than they do about exiting it.

2. Cloud washing products - Products that have been around for years have been ‘cloud washed' by just adding cloud to their product name. Backups are now cloud backups, suddenly servers are cloud servers and network devices are cloud enabled. Even though it's the same backups, servers and network devices that were around a decade ago!

3. Contract terms give away the bogus cloud operators - It's quite common for hosts to dress up and try to pass themselves off as clouds. Beware any firm that talks about contracts with fixed medium-term capacity commitments. Another giveaway is the one day notice period for changes. If they need 24 hours' notice to scale up your capacity, they're not a cloud operator as this means they have to ask their provider to manually adjust capacity on your behalf.

4. Public cloud nausea - They feign disgust at the public cloud services (the Amazon, Google & Microsoft etc) and trump up fears of big brother when true futurologists and cloud-gurus know this is where at 75 per cent of cloud computing is heading for normal businesses.

5. Jargon busting - Acronyms and defensive jargon signify a fatal lack of confidence, and this behaviour is actually doing us all a disservice and undermining those of us in the cloud that provide a reliable service, or specialist advice.

6. Exiting - when you ask about how you can move to another cloud - they question your intelligence. Graceful exit (data liberation from their claws) with guarantees of support is what you need.

So there you go folks. Are in in the cloud, touching the cloud, or is your head above it? Whatever, thinks TS. On such a nice day, there aren't actually many real clouds about. Enjoy.

Visitor comments

blog comments powered by Disqus
display:none

Add your comment

We won't publish your address


By submitting a comment you agree to abide by our Terms & Conditions

Your comment will be moderated before publication

Submit
  • Send

Divisional Financial Controller - Social Sciences

University-of-Oxford-120x60University of Oxford - Oxford - £65k per year

 
 
 
 
 
 
 
 

 

Newsletters

Get the latest financial news sent directly to your inbox

  • Best Practice
  • Business
  • Daily Newsletter
  • Essentials

Careers

Search for jobs
Click to search our database of all the latest accountancy roles

Create a profile
Click to set up your profile and let the best recruiters find you

Jobs by email
Sign up to receive regular updates with the latest roles suitable for you

Briefings

budget-management

Why budgeting fails: One management system is not enough

If budgeting is to have any value at all, it needs a radical overhaul. In today's dynamic marketplace, budgeting can no longer serve as a company's only management system; it must integrate with and support dedicated strategy management systems, process improvement systems, and the like. In this paper, Professor Peter Horvath and Dr Ralf Sauter present what's wrong with the current approach to budgeting and how to fix it.

cchcover

iXBRL: Taking stock. Looking forward

In this white paper CCH provide checklists to help accountants and finance professionals both in practice and in business examine these issues and make plans. Also includes a case study of a large commercial organisation working through the first year of mandatory iXBRL filing.