KPMG’s crowdsourcing tie-up twists TS into knots

KPMG's crowdsourcing tie-up twists TS into knots

What are 'customisable forums' and digital market insights'? TS attempts to find out

TS REMEMBERS the slide rule and articled clerks. And cash accounting (err, the government wants that back: Ed).

Anyway, TS’ wistful reminiscing has come about after a press release flagged up KPMG’s tie-up with Chaordix.

An intrigued TS clicked the email to see details about a “strategic alliance to provide crowdsourced market intelligence”. At this point, TS was lost.

The following line – “Brought to market by KPMG, the service provides leading brands with digital market insights from a customisable forum for product innovation” – failed to help clear up what now appeared to be little more than a collection of random vowels and consonants – a bit like the Countdown Conundrum.

A quick chat with one of KPMG’s PR bods made things clearer. Crowdsourcing is basically using online forums and social networks to gather information from groups of people. KPMG will offer this service to clients through their risk consulting and management consulting divisions.

Phew. TS needs to lie down.

Image credit: Shutterstock

Share

Subscribe to get your daily business insights

Resources & Whitepapers

Why Professional Services Firms Should Ditch Folders and Embrace Metadata
Professional Services

Why Professional Services Firms Should Ditch Folders and Embrace Metadata

3y

Why Professional Services Firms Should Ditch Folde...

In the past decade, the professional services industry has transformed significantly. Digital disruptions, increased competition, and changing market ...

View resource
2 Vital keys to Remaining Competitive for Professional Services Firms

2 Vital keys to Remaining Competitive for Professional Services Firms

3y

2 Vital keys to Remaining Competitive for Professi...

In recent months, professional services firms are facing more pressure than ever to deliver value to clients. Often, clients look at the firms own inf...

View resource
Turn Accounts Payable into a value-engine
Accounting Firms

Turn Accounts Payable into a value-engine

3y

Turn Accounts Payable into a value-engine

In a world of instant results and automated workloads, the potential for AP to drive insights and transform results is enormous. But, if you’re still ...

View resource
Digital Links: A guide to MTD in 2021
Making Tax Digital

Digital Links: A guide to MTD in 2021

3y

Digital Links: A guide to MTD in 2021

The first phase of Making Tax Digital (MTD) saw the requirement for the digital submission of the VAT Return using compliant software. That’s now behi...

View resource