Tesco has today announced that it is just
weeks away from debuting carbon labels on some of its products designed to let
customers assess the climate change impact of their purchasing decisions.
The labels, which have been developed in conjunction with
The Carbon Trust, are
expected to feature on varieties of orange juice, potatoes, energy-efficient
light bulbs and washing detergent, and will inform shoppers of the amount of CO2
equivalent released into the atmosphere through the products' manufacture and
distribution. It will also compare the products' carbon footprint with the
average carbon footprint for its category.
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Tesco said the aim of the trial was to "help customers become familiar with
the new currency of CO2" and provide them with the information they require to
make greener shopping choices.
The labels will display more data than the first wave of
carbon
labels launched last year by The Carbon Trust, which featured on products
from Walkers, Boots and Innocent Smoothies and simply displayed the products'
carbon footprint in grams and a downward arrow representing a commitment to
reducing emissions further.
A spokeswoman for The Carbon Trust said that the new Tesco labels represented
the latest step in a long-running project to develop the most effective means of
communicating carbon data to customers.
"Since launch we have been gathering feedback from our partners as to how
consumers have responded to the label," she said. "This feedback and extensive
consumer research has contributed to the label's development and we expect the
design to evolve as we strive to establish the clearest and most engaging way to
help consumers understand the carbon footprint of the services and products they
buy."
The announcement – which comes as Tesco unveiled record annual profits of
£2.8bn for last year – is the highlight in a series of green announcements from
the retail giant.
The company also said that it is to build the largest privately-funded solar
facility in the Czech Republic at its Postrizin distribution centre and is
aiming to cut use of single use carrier bags in its stores by 50 per cent on
2006 levels through the use of incentives for customers. It added that its
policy of offering customers points on their store reward card for not using
plastic carrier bags meant it was on track to save one billion bags over the
next year.
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