IBM scales down summit

A "more focused" event promised for VARs

Written by Doug Woodburn

Big Blue has received a thumbs up from its channel following its low-key move to overhaul its annual partner summit.

PartnerWorld is this year being replaced with the Business Partner Leadership Conference (BPLC), an invitation-only event that is likely to see attendee numbers drop from 5,000 to 2,000.

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Top partners claim the change signals Big Blue’s decision to throw its weight behind fewer partners.
John Lindley, chief executive of IBM reseller Portal Partnerships, said: “This is a very positive move as IBM clearly wants to focus on a more select group of business partners. Those that have not been invited may have had their noses put out of joint, but I would question how much value they would have got out of the previous event.”

Shaune Parsons, managing director of IBM VAR Computer World Wales, said: “PartnerWorld was a huge event and a nightmare to manage ­ probably a third of the
people were there just for fun. I would definitely welcome a more focused event.”

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