Lloyds TSB has started a
multimillion-pound contactless card payments trial in London, ahead of plans to
create a totally cash-free environment for the
2012 Olympics.
Customers participating in the pilot will be able to hold the card up to a
reader to take money out of cash machines or make purchases worth less than £10.
The technology will be rolled out across the UK this summer. In 2012,
spectators and participants at the London Olympics will be issued with the cards
to handle everything from taxi bills and stadium access, to purchasing food and
drinks inside the venues.
“The Olympic committee wants to make the events as cashless as possible, and
contactless technology will play a big part,” said Lloyds TSB Cardnet head of
business enterprise Kevin Coles.
“We are investing a substantial amount in the new technology, on top of last
year’s £80m Olympic sponsorship deal.
“Point-of-sale providers and other retailers are helping us to implement an
efficient service by 2012,” he said.
Lloyds TSB is not the only bank investing in the technology for general use.
Some five million cards will be issued by the end of the year, and will be
accepted in more than 100,000 outlets across the UK.
The most important factor for the Olympics scheme will be speed, according to
Butler Group analyst Sarah
Burnett.
“Transactions will have to be completed quickly in such a large-scale event,
otherwise people will go back to using cash,” she said.
The technology also offers benefits for retailers, eliminating the need for
small change and providing a clearer view of which products and services are in
demand. But there is room for convergence.
“Mobile payments using near-field communication will be competing with
contactless cards, when the two technologies should be combined to provide
better functionality,” said Burnett.
Lloyds TSB’s cards have a £50 transaction limit to control use. The cards do
not need a PIN, but are still more secure than cash, said Sarah Hayes, an
executive at payments group Apacs.
“Contactless cards require holders to verify transactions according to
criteria such as times used or value of purchase,” she said.
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